Recently, the high-end interview program “Dream Encounter” produced by Yingshang Electric Vehicle has been airing. Feng Qiyong, Chairman of Cane Energy, presented a dual portrait of an industrialist and a preacher to the industry with his unique personal charm, profound business insights, and sincere emotional expression.
As the helmsman of Cane Energy, Feng Qiyong is also a Golden Microphone Award winner and a visiting professor at Peking University Boya. His unique business wisdom is radiating outward through his decade-long work “The Way of Operation.” When mentioning that Cane Energy is hailed as the “Fat Donglai of the battery industry,” his eyes sparkled: “Reputation is not a slogan; it is the quality commitment of every battery, the sincere delivery of every service, and the deep connection with our partners bonded by love!”
From Low to Peak
Extreme Products as the Foundation and Strategic Focus
The program first reviewed Feng Qiyong’s ups and downs in entrepreneurship. In 1999, after being laid off from a state-owned enterprise, he ventured alone to Wuxi with only 5,000 yuan. Keenly seizing the emerging opportunity in the electric vehicle industry, he turned his meager capital into a 50-million-yuan business in just five years, reaching the top of the electric vehicle parts wholesale sector!
However, at the peak of his career, he chose to respond to his hometown Shandong’s call for investment and returned to establish Cane Energy. Feng Qiyong admitted: “At that time, I thought that while parts wholesale is a service industry, making core components like batteries could truly contribute greater value to this booming industry and give back to my hometown.”
After years of deep involvement in manufacturing, Feng Qiyong understands that excellent quality is the hard truth for survival and development. He led Cane Energy to build a complete product matrix covering large-density, small-density, water batteries, and energy storage batteries to meet diverse market needs. However, Cane Energy does not expand blindly but strategically focuses on core technology breakthroughs.
Take Cane Energy’s lead-lithium battery as an example: compared to traditional lead-acid batteries, it offers a 19% increase in capacity, 60% faster charging, 34% longer runtime, 50% longer lifespan, and a charge-discharge conversion rate of up to 96%. Compared to lithium batteries, it maintains the inherent advantages of lead-acid batteries—high safety, low-temperature resistance, recyclability, and environmental friendliness—while significantly narrowing the performance gap. It is hailed as “a major leap in power battery performance.”
Behind this is Cane Energy’s solid technological moat: deep cooperation with top scientific research institutions and an almost obsessive focus on perfection in manufacturing. As Feng Qiyong said: “Technological leadership and excellent quality are the confidence for Cane Energy to dare to call itself an ‘industry leader’ and the cornerstone for winning the reputation of ‘Fat Donglai of the battery industry’!”
The Underlying Logic of “The Way of Operation”
From Corporate Self-Rescue to Wisdom Feedback Empowering the Industry
Of course, corporate development is not always smooth sailing. During the interview, Feng Qiyong recalled the devastating fire at the Wuxi factory in 2004: years of hard work went up in flames, and the pain of returning to square one made him deeply realize the importance of management knowledge, prompting him to start learning. In 2010, after applying key lessons from a crucial course, the company miraculously turned losses into profits. This made him “taste the great benefits of learning” and gave birth to a grander vision—”making it easy for bosses worldwide!”
This vision took root in 2014, crystallizing into Feng Qiyong’s original course “The Way of Operation.” This system, covering “The Way of the Boss,” “The Way of the Team,” “The Way of Marketing,” “The Way of Control,” “The Way of Blockbuster Products,” “The Way of Wealth,” and “The Way of Speech,” helps dealers and customers improve their management capabilities, ultimately benefiting thousands of business owners and executives nationwide.
Discussing the deep value of the label “the best lecturer in the business world, the best entrepreneur in the training world,” Feng Qiyong explained his core belief: “The best learning is, first, application, and second, sharing.”
This practical experience, born from the critical moments of corporate survival, after systematic sorting and sublimation, is fed back to Cane Energy and its ecosystem partners through the podium, forming a powerful wisdom cycle. It not only shapes Feng Qiyong’s highly influential personal IP but also continuously injects advanced management concepts, external perspectives, and talent attraction into Cane Energy, becoming one of the core engines driving the company’s continuous evolution.
“Energy Field of Love”
The Soul Code for Living Up to “Fat Donglai of the Battery Industry”
On camera, the Cane Energy factory exudes a unique atmosphere repeatedly mentioned by visitors—a “strong energy field of love.” Feng Qiyong summarizes it as the business philosophy of “creating love, becoming love, and spreading love.”
This “love” is by no means an empty slogan but is externalized as meticulous “truth, goodness, and beauty” service to customers and users, pursuing the ultimate user experience. More importantly, Cane Energy deeply integrates this “love” into its relationship with dealers.
Feng Qiyong stated frankly: “I treat dealers as family, not just business partners. We form genuine emotional connections in cooperation, create a brotherhood culture, become one family, grow together, and become a true business community.”
This deep bond beyond mere commercial contracts brings extraordinary cohesion and loyalty. It is the key secret for Cane Energy to break through word-of-mouth in the B2B-dominated battery industry and continuously expand brand influence. Dealers are not just channels but also disseminators and amplifiers of Cane Energy’s “culture of love.”
When other companies visit Cane Energy for study tours, they feel not only the refined management model but also this powerful and warm cultural magnetic field—a vivid practice of the “Fat Donglai” spirit in the battery industry!
Summary
From low to peak, standing on extreme products, empowering with “The Way of Operation,” and ultimately defining the industry benchmark with a “culture of love”! Cane Energy’s path to the peak is the most solid practice and enduring commitment of Feng Qiyong—an entrepreneur with a pragmatic spirit, sharing mindset, and great love—to the reputation of “Fat Donglai of the battery industry.”
In 2025, Cane Energy is striding forward with clear goals: continuously upgrade culture—uphold integrity and innovation, operate with love—so that its influence penetrates corporate boundaries, infects customers and end consumers, forming strong emotional connections and brand identity; focus on deepening products—continue to focus on core product lines, deepen cooperation with research institutions, and consolidate technological leadership; pursue extreme service—implement extreme service to the end, so every customer can truly feel the “connection of love”!
With warm products, wise management, and profound culture, Cane Energy is redefining the value coordinates of the industry. Under the leadership of Feng Qiyong, Cane Energy is writing a new model for high-quality corporate development!
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Source: Yingshang Electric Vehicle WeChat Official Account, June 16, 2025
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